Amateur Photographer is the world’s oldest weekly magazine for photography enthusiasts. It was established in 1884 and has been published continuously ever since. With its weekly frequency, the main focus of the magazine is news and new product testing, and over the years it has become one of the most highly respected sources of product information in the world. Tests are widely recognised to be completely independent, unbiased and honest, with reviewers making it clear when products are not up to scratch.

Although the name suggests AP is aimed at the hobbyist market, there are many professionals within the readership. High-end enthusiasts are the main focus, although AP is also making efforts to attract the less experienced photographer. Readers are high spenders and react enthusiastically to advertising of new, second-hand and classic equipment.

“AP was a founding member of EISA, but left for a short while, rejoining in 2006. Being a member of EISA has provided us with a fantastic opportunity to share views, ideas and inspiration with our European colleagues. It broadens our outlook, as well as that of our readers.”