With the One, HTC set a new standard for smartphones that everyone else will aim to beat in the future. Its robust aluminium body features very detailed finishing and a superb 4.7-inch Super LCD screen with Full HD resolution. The device is powered by a compelling quad-core processor with 2 GB of RAM and is available with 32GB or 64 GB of built-in memory. The operating system is Android but HTC’s own GUI called ‘Sense’ offers a unique user experience, including ‘BlinkFeed’ which fills the home screen with a personalized stream of news feeds, updates from social networks, photos and videos. The main 4-megapixel camera offers an image sensor called UltraPixel with vastly improved light sensitivity. Optical Image Stabilization, Macro and HDR support; a vast number of photo apps is also pre-installed, like Zoe that records up to 20 photos plus a 3-second video in one go, creating live galleries of your favourite moments. The front firing stereo speakers are treated by nothing less than Dr. Dre’s ‘Beats Audio’ providing an unparalleled listening experience. This HTC smartphone is truly One of a kind!